As your understanding of the tool grows, your usability of it will grow as well. If you are just beginning to use PG start slow, don’t use it in a complicated manner. There is no other solution in the industry that can do what PG can do while allowing the user to have complete control over merchandising actions. So is Planogram Generator complicated? My answer is that PG is as simple as it can be given all that it is able to accomplish. Just think about all of the hours, days, and possibly weeks that it would take to build this many planograms manually. Remember that PG is an automation tool, so an action list containing 2 – 3 simple actions can still be used to generate thousands of planograms. An action list does not have to be advanced to yield results. While it is true that an action list can be written to handle very specific and complex merchandising situations, it can also be used in a simplistic way. If your data is bad and/or your action list is not written well you will not achieve the results you are hoping to.
The driving force behind how PG generates and makes decisions is directly related to the data it’s using and the user defined action list (merchandising rules & instructions). If we consider the varying types of products that are in the CPG market, the different packaging these products come in, the abundant types of fixtures you can place them on, and the various scenarios and strategies in which categories can be merchandised, then you can get a picture of how versatile and powerful this tool is. PG can handle the complex merchandising of a broad range of products on a variety of fixtures.
Planogram Generator is an automation tool that enables the efficient mass production of store-specific or clustered planograms. The answer to these questions requires a deeper dive into what PG can do and what it takes to learn to use this tool.
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